A new product strategy. Blue ocean strategy generally refers to the creation by a company of a new uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Great companies are launching new products on a regular basis. Ive launched several products some of which were successful and some which weren. There is no one right strategy for a company.
Mahorney promoted to senior strategist. An introduction to the porters generic value chain model including primary and support activities and the role of value chain activities in developing a competitive advantage. A digital strategy is a form of strategic management and a business answer or response to a digital question often best addressed as part of an overall business strategya digital strategy is often characterized by the application of new technologies to existing business activity andor a focus on the enablement of new digital capabilities to their business such as those created by the. But not every product is a smashing success.
Pricing is an important strategic issue because it is related to product positioning. To portray alternative corporate growth strategies igor ansoff presented a matrix that focused on the firms present and potential products and markets customers. In this new role mahorney will continue to grow her leadership with key seed accounts and offer deeper strategic involvement across the agency. One of the four major elements of the marketing mix is price.
A product development strategy provides the framework to orient a companys development projects as well as its development process.